the brand strategy and development behind our boutique creative studio
branding
The intention behind our branding was to be easily noticeable, interchangeable with other brands, and withstand time.
We achieved this through:
Timeless and Minimal Logo Design: Our logo is designed to be both classic and straightforward, ensuring it stands out while remaining versatile and compatible with other brand aesthetics.
Southern Heritage Color Palette: Our color palette reflects our southern roots and draws inspiration from European and East Asian design influences, creating a unique and harmonious blend of cultural aesthetics.
Weathered Fonts and Textures: The fonts and textures we use have a weathered feel, signifying the impermanence of life and adding a touch of authenticity and timelessness to our brand identity.
strategy
Our strategy behind gaining brand awareness is centered around the creation of emotional phrasing with the word "ystrday." Each time the word is used, it serves as our main logo, achieving three key objectives:
Grabbing Attention: The emotional connection formed through specific resonating phrases draws in the audience, making the brand memorable.
Subtle Logo Recognition: By showcasing our logo within phrases, we ensure it becomes recognizable outside the context of the phrase, enhancing brand recognition without being intrusive.
Collaborative Integration: Frequent exposure to the phrasing encourages audiences to incorporate "ystrday" into their own narratives, thereby increasing brand awareness and embedding our identity into everyday contexts.
street advertising
how we advertise out of home
campaigns
Campaigns we’ve conceptualized